Fractional CFO, CEO, COO, and Project Management for Consumer Packaged Goods (CPG) and FMCG Brands
Cimientu Advisory provides fractional CFO, CEO, COO, and project management leadership for consumer packaged goods (CPG) and fast moving consumer goods (FMCG) brands. We make the economics of pricing, trade spend, inventory, and working capital clear, so growth produces cash instead of consuming it.
- Fast moving consumer goods (FMCG)
- Food, beverage, and confectionery brands
- Multi-brand consumer platforms
- Licensed cannabis cultivators, manufacturers, and dispensaries
Senior leadership, scaled to what you need.
Fractional CFO
Gross-to-net, trade spend, SKU and channel profitability, pricing, inventory, and investor reporting.
Fractional CEO
Interim executive leadership through founder transitions, PE ownership changes, brand portfolio integration, and turnarounds.
Fractional COO
Supply chain, co-manufacturer and 3PL management, demand and production planning, and fulfillment performance.
Fractional Project Management
Product launches, retailer onboarding, co-manufacturer transitions, and ERP and planning system rollouts.
Each role can be engaged on its own or together, alongside strategy, AI and technology, ERP and systems execution, and back office operations. See what we do.
Where the foundation tends to crack.
Gross-to-net leakage
Trade promotions, slotting, retailer deductions, and chargebacks erode revenue between list price and cash received.
Inventory against demand
Co-manufacturer minimums, lead times, and shelf life force inventory bets that strain cash.
Margin by SKU and channel
Without SKU and channel profitability, the fastest growing products can be the least profitable.
Investor-grade reporting
PE sponsors and lenders expect timely, consistent reporting and forecasts.
Cannabis: Section 280E
Federal tax rules limit deductions for businesses trafficking in Schedule I or II substances, which makes cost of goods sold accounting critical.
Cannabis: cash and compliance
Limited banking access raises the stakes on cash handling and controls. State seed-to-sale tracking must reconcile with the general ledger, and regulators expect accurate, timely records.
What we build together.
- Gross-to-net and trade spend analysis
- SKU and channel profitability
- Pricing strategy and decisions
- Inventory planning and working capital
- Board and investor reporting
- Cash conversion improvement
- Cannabis cost accounting and coordination with tax advisors on Section 280E
- Cannabis cash handling controls and seed-to-sale to general ledger reconciliation
Engagements run as fixed-fee deliverables, hourly and project work, or a monthly retainer. See how we engage.
Principals who have stood in this work.
Rhoan Lindo
CFO who has led finance and operations across multi-brand consumer platforms, often PE-backed, focused on pricing, inventory, capital, and working capital.
Clients in this industry include Candy Pros. See our clients.
Plain answers, as promised.
What is gross-to-net in CPG?
Gross-to-net is the difference between gross sales at list price and net revenue after trade promotions, allowances, slotting fees, deductions, and returns. Tracking it by retailer and SKU shows where revenue is leaking.
Do you work with PE-backed consumer brands?
Yes. We support PE-backed and founder-led consumer brands at the mid-market and upper mid-market level, including companies operating in capital-constrained situations.
Why does Section 280E matter for cannabis businesses?
Section 280E of the Internal Revenue Code disallows most deductions for businesses trafficking in Schedule I or II controlled substances. Cost of goods sold remains deductible, so accurate inventory and cost accounting has a direct effect on taxes owed.
Do you provide tax services?
We provide finance and accounting leadership and work alongside your CPA or tax advisor, who files returns and gives tax opinions.
Can you provide a fractional CEO, COO, or project manager, not only a CFO?
Yes. Each fractional role can be engaged on its own or together. A fractional CEO provides interim executive leadership through transitions, turnarounds, and growth phases. A fractional COO runs day-to-day operations, processes, and systems. Fractional project management keeps initiatives such as product launches, retailer onboarding, and co-manufacturer transitions moving, with coordination, follow-through, and honest status reports.
Make us an ask.
Be specific, add context, and a person will reply. If there is not a fit, we will point you to someone better suited.