Fractional CFO, CEO, COO, and Project Management for Retail and E-commerce Businesses
Cimientu Advisory provides fractional CFO, CEO, COO, project management, and operations leadership for retailers, e-commerce businesses, powersports dealers, and specialty retailers. We make unit economics visible, from acquisition cost and contribution margin per order to inventory and returns, and build the systems to scale.
- Brick-and-mortar retail
- Direct-to-consumer e-commerce
- Marketplace sellers
- Motorcycle and powersports dealers
- Lifestyle and specialty retail
- Multi-format retail, service, and hospitality venues
Senior leadership, scaled to what you need.
Fractional CFO
Unit economics, inventory and floor plan, department profitability, sales tax, and seasonal cash flow.
Fractional CEO
Interim executive leadership through founder transitions, new locations or channels, acquisitions, and turnarounds.
Fractional COO
Store and fulfillment operations, inventory flow, service departments, and staffing across locations and channels.
Fractional Project Management
E-commerce, ERP, and POS implementations, store openings, and marketplace launches.
Each role can be engaged on its own or together, alongside strategy, AI and technology, ERP and systems execution, and back office operations. See what we do.
Where the foundation tends to crack.
Unit economics
Customer acquisition cost, fulfillment, marketplace fees, and returns decide whether each order makes money.
Inventory exposure
Buying ahead of demand ties up cash, and markdowns erase margin.
Multi-state sales tax
Economic nexus rules mean online sellers can owe sales tax in many states.
Systems sprawl
Storefront, marketplace, inventory, and accounting systems often do not agree.
Inventory and floor plan
For powersports dealers, vehicle and parts inventory is expensive to carry, and floor plan interest grows as units age.
Department profitability and seasonality
Sales, parts, service, apparel, food, and events each need their own margin view, and demand rises and falls with the season while fixed costs do not.
Brand and membership models
Memberships, events, and brand partnerships add revenue that is hard to measure.
What we build together.
- Contribution margin and unit economics modeling
- Inventory planning and open-to-buy
- Returns and reverse logistics analysis
- Sales tax nexus review coordination
- E-commerce, ERP, and CRM implementation
- Pricing and promotion decisions
- Department and revenue stream profitability
- Inventory aging and floor plan management
- Seasonal cash-flow forecasting
Engagements run as fixed-fee deliverables, hourly and project work, or a monthly retainer. See how we engage.
Principals who have stood in this work.
Rhoan Lindo
Finance and operations leadership across multi-brand consumer and retail platforms.
Aaron Wilkins
Led e-commerce, ERP, and CRM implementations.
Hayley Harper
Delivered cross-functional projects for global e-commerce teams in the UK and North America.
Clients in this industry include The Bike Shed Moto Co. See our clients.
Plain answers, as promised.
What metrics matter most for an e-commerce business?
Contribution margin per order after acquisition cost, fulfillment, fees, and returns; customer lifetime value against acquisition cost; inventory turns; and cash conversion cycle.
Do you help with e-commerce platform implementations?
Yes. Our executions practice covers e-commerce, ERP, CRM, and spend management systems, from selection through adoption.
What does a fractional CFO do for a powersports dealer?
A fractional CFO tracks profitability by department, manages inventory aging and floor plan costs, forecasts cash through the season, and supports pricing and financing decisions.
Do you work with businesses that mix retail, service, and food?
Yes. We build reporting that separates each revenue stream so owners can see what each one contributes.
Can you provide a fractional CEO, COO, or project manager, not only a CFO?
Yes. Each fractional role can be engaged on its own or together. A fractional CEO provides interim executive leadership through transitions, turnarounds, and growth phases. A fractional COO runs day-to-day operations, processes, and systems. Fractional project management keeps initiatives such as store openings, marketplace launches, and e-commerce implementations moving, with coordination, follow-through, and honest status reports.
Make us an ask.
Be specific, add context, and a person will reply. If there is not a fit, we will point you to someone better suited.